Posts tagged fad
Should I Follow The Money?

We have all heard that life is not a popularity contest. But, when it comes to investing, it mine as well be. Popular companies attract demand, which attracts customers, which attracts money. Popularity, over the years, creates thriving, successful businesses. Popularity, for the moment, creates bubbles, and those can break. So, the rule of thumb in investing is deciphering whether that popularity will last or if it is short-lived. AKA in investing, you don’t want to look for fads, you want to look for sustainable companies. So, how do you tell the difference? Here’s how:

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